BOYS & YOUNG MEN OF COLOR COLLECTIVE
Web Design + Brand Exploration
I led the conceptualization of two dynamic website concepts for the Boys & Young Men Of Color Collective. Charged with amplifying the voices and influence of boys and young men of color, our designs were crafted to establish a powerful online presence that resonates with their community and target audience.
THE FUTURE IS IN COLOR
I elevated the art direction for photography by seamlessly blending stock and in-house images, effectively showcasing how BYMOC can authentically connect with its target audience.
COLOR VIBES
The primary color palette features regal purple and vibrant neon yellow, highlighting the voices of young men and boys of color, while the secondary palette reflects the diverse skin tones of the individuals served by BYMOC Collective. This curated palette celebrates cultural richness and empowerment.
IN MOTION
I crafted animations for the BYMOC brand showcasing the impactful results of subtle movement to boost appeal with their audience.
Hi-Fi WIREFRAMES
Through strategic brand and website explorations, we successfully gained the stakeholder’s support for a revamped budget to elevate BYMOC's existing brand identity and website, showcasingy tangible achievements and paving the way for impactful transformation.