JORDAN HEIRLOOM
Art Direction + Graphic Design
As Senior Art Director at Canvaas Consulting, I spearheaded the collaboration with Sole Classics on the groundbreaking Air to Heir project for the esteemed Jordan Brand, culminating in the successful launch of the exclusive Air Jordan 1 Retro High OG 'Heirloom' in Columbus, Ohio.
AIR TO HEIR
The Air Jordan 1 Retro High OG 'Heirloom' is inspired by the Heirs — the next generation of disruptors, encouraging them to take flight and set the pace for future generations.
COMMUNITY
Partnering with four local businesses, we orchestrated an immersive shoe raffle experience, complemented by a curated art exhibit featuring Columbus's leading artists and entrepreneurs, each celebrated as a trendsetting "Heir."
ART EXHIBIT
This innovative initiative, highlighted by larger-than-life Nike shoe boxes and integrated Augmented Reality (AR) Art exhibit, captivated audiences and garnered data through user engagement.
(AR) STOREFRONT
Th Augmented Reality (AR) storefront stole the show by allowing passersby to gain information about the raffle and interact with the owner of Sole Classics for a personal touch.
SOCIAL IMPACT
Utilizing social media, we orchestrated an exciting campaign for the exclusive Jordan Heirloom release, spotlighting the Heirs, our business collaborators, and shoe raffle events. This strategic approach generated significant buzz and engagement with our target audience.
MEMENTO BOOKLET
I also conceptualized and designed a commemorative booklet encapsulating the entire Heirloom release weekend, distributed within each Jordan shoe box as a cherished memento.
Visit airtoheir.com for a full recap.
WE GOT THE (W)
Ultimately, our efforts raised an impressive $59,500 for local nonprofits, leaving an enduring mark on the community and solidifying our commitment to impactful and creative ventures.
