Art Direction + UX + UI

FISHER-PRICE

Fisher-Price, under Mattel's wing, has long been known for igniting children's imaginations with their captivating toys.

Their recent triumph? A complete overhaul of Fisher-Price.com, transforming it into a hub of excitement for shoppers. Teaming up with the innovative minds at Resource Ammirati, we curated a browsing experience that seamlessly intertwines product showcases and the latest trends. This dynamic redesign instills trust in consumers and seamlessly integrates with Mattel's cutting-edge OneStore platform. It's a testament to their unwavering commitment to putting the customer first and leading the charge in consumer-centric innovation.