BARBIE

Barbie, the iconic fashion doll brand, has long inspired the dreams and aspirations of girls worldwide.

To elevate the Barbie experience, a consumer-centric approach was paramount in the recent redesign success. By seamlessly blending commerce and content, the creative team ensured a more elegant connection on barbie.com. The website became a relevant destination across all channels by highlighting key features, promoting brand benefits, and curating on-trend selections. This redesign not only instilled greater consumer confidence but also seamlessly integrated with the evolved Mattel OneStore platform, marking a significant step forward in Barbie's journey of innovation and empowerment.