HOT WHEELS

Hot Wheels, the renowned American toy manufacturer, has been delighting kids since the late 1960s with its small-scale die-cast cars, famous orange racetracks, and iconic loops.

With over 800 models and nearly 11,000 variations produced, Hot Wheels has become a beloved brand worldwide. To enhance the consumer experience, the recent redesign of hotwheels.com focused on seamlessly integrating commerce and content. The creative team prioritized showcasing key features, promoting brand benefits, and curating trendy purchases to make the website more relevant across all channels. This redesign not only instilled greater consumer confidence but also harmonized perfectly with the evolved Mattel OneStore platform, marking a significant stride in Hot Wheels' commitment to innovation and customer satisfaction.